If you would like to customize your Google AdWords account or import external data to help manage your account with lowered effort then Google has just released the AdWords script feature in a phased manner. This vital feature can be presently activated by filling out an online application form so as to get access once you are white-listed by Google.
The AdWords Scripts allows you to output your account data to spreadsheets and create reports as well as visualizations. In addition, you can also make use of external inventory data to help you pause and resume keywords as well as change your bids. Importing external data into your account is also possible. You will also be able to use Scripts to utilize stats trends over the weeks to help you change your ad group bids and keywords.
Once you receive permission from Google to utilize the AdWords Scripts then you can activate the same by going to the Campaigns Tab and then clicking on Automation followed by Scripts located on Toolbar on the left side. You should have sufficient knowledge of JavaScript before using AdWords Scripts since you will have to write small programs to customize your account.
Google AdWords Scripts now allows for high automation levels directly from your account, which in turn will help you better manage and monitor your campaign using a single tool. If you are new to AdWords and JavaScript then you can become a member of the AdWords Script Forum and also visit the Getting Started section of AdWords upon successful white-listing from Google.
Google has certainly listened to its users wishes and offers their AdWords Scripts feature to a select few before launching it for all their users. You too should try to utilize the flexible features of Scripts to customize your AdWords account and get the most out of it to fine-tune your ad campaign.