Our previous blog would have helped you to improve user experience and ensure repeat visits by your target audience. Here are a few more vital tips to enhance several features on your website to further improve user experience.
In addition to utilizing a simple grid pattern to display content and graphics, there are several other factors that will encourage visitors to stop at a particular webpage and linger around for a longer time. It is very important to highlight sections of a page that you want your readers to see and read.
You can do so by highlighting that section by use of striking colors, graphics, borders, etc. You should remember to retain adequate white space on each page to present a clear message to each reader instead of crowding or overlapping content that ends up confusing the user.
Once you have presented an impressive webpage that catches the attention of your viewers then you need add a call to action to persuade them to make a purchase. You can add incentives in the form of special discounts, freebies, or other offers specific to your business model to spur on the visitor to take positive action.
It is also vital to improve user experience for visitors arriving at your website through different devices. An increasing number of users now utilize mobiles and tablets to browse the internet. You need to convert this audience into paying customers and this requires configuring your website for easy use on various devices.
Since mobiles and tablets have smaller screens and limited buttons, you need to ensure that you include only critical features for such users. You will need to redesign your website with larger text, images, and buttons to ensure that your visitors can navigate with ease. You also need to ensure that your webpages load instantly on such devices and one tool that can be of great help is the Google Page Speed tool.
Since it might be a new experience for mobile and tablet users to access your website through their devices, you additionally need to ensure adequate help to such users as well as flexibility to ignore navigation mistakes made by these users.
These tips should further help you to optimize your website for improved user experience and turn most visitors into loyal customers in due time.