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Using Google+ can provide multiple rewards provided you know how to exploit all the benefits. Here are some simple tips to make the most out of Google+.

Using Hangout to keep in touch with your clients is an excellent way to maintain that vital personal touch. You can converse with up to 9 clients at a time right from your desk. You can save time and money while conversing with your clients on a far more regular basis than before.

In addition, Google+ also allows you to improve communication channels with your clients since you can now categorize them on an industry basis and create sub-categories, industry circles, etc. This tactic will help you to contact and communicate with a far higher level of precision than before. You should use the Circles feature in Google+ to organize your clients as per your needs.

Another tip based on the above tips is to extract vital feedback from your clients. You can use Google+ to not only communicate with your clients, but also encourage them to provide feedback on your products and services. You can also test new products, conduct pre-launch surveys, etc., with a face-to-face talk with your clients or even potential clients by creating Focus Groups.

A good tip to increase your circle using Google+ is to follow other members of your industry, potential clients, industry stalwarts you hold in high esteem, and even competitors. This move will help you retain a finger on the latest trends in your market. You merely need to click on the Follow button to start following.

If you have indulged in viral marketing using YouTube or other sources then again Google+ can be used to monitor how your videos or posts are shared by visitors. You can use the Ripples feature in Hangout to study the impact of your campaign, which in turn will help you in further fine-tuning your future campaigns.

You can also share feedback as well as research results using Hangout. This tip will transform your image into that of an expert in your industry. You can also share results and case studies with other like minded Google+ members.

You can also engage in brand building by clicking on the +1 button to recommend content on the web to your friends, industry colleagues, and others in your circle. You will be able to extend your reach through this strategy while turning your self, your business, and your products into a respected brand.

The above tips are quite simple to use, but often overlooked. Use them and watch your circle expand, which over time will translate into improved business, revenues, and respectability.

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