Google Reader To Be Phased Out After July 2013
A piece of bad news! Declining usage and its intention to focus on limited products has prompted Google to take a call on the RSS
March 15, 2013
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The Future of Search lies in Tablet and Mobile Optimization
After years of wondering whether mobile devices could actually contribute substantially to search, current figures of frantic growth suggest that the future of search lies
March 13, 2013
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How Advertisers Can Use Brand Lift Surveys In AdWords
Just a few weeks back a brand new tool Brand Lift surveys in AdWords was introduced to help advertisers’ measure brand impact of their display
March 12, 2013
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Time to Do a Rethink on Calls to Action
Copywriters will swear by the maxim that every copy, to be successful, should tell a customer how and when to react to the offer made
March 8, 2013
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Enhanced Campaign AdWords Features: Sitelink and Call Ad Extensions
Google rolled out the new Enhanced Campaign AdWords and as expected it met with a mixed response. There were some that totally castigated it while
March 6, 2013
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Google News – The Secrets of Ranking well ahead of others!
As search engine marketers we are continuously looking for fresh insight into rankings. A recent article in Computer World laid bare a few secrets of
March 4, 2013
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