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The economy seems to be turning around and this is the right time to attend expos and conferences related to your industry. The idea is to keep up with all the new developments to stay competitive as we head towards the holiday season of 2012. So, here are three reasons why you should attend the SES Chicago 2012.

Get an Update On Industry Trends

One of the reasons why experienced marketing and advertising guys would want to go to SES Chicago is to get an update on all the new trends in their respective industries. There are more than 58 sessions and advertising and marketing professionals will do well to attend as many as they could during SES 2012.

This year’s program is pretty exhaustive and topics in key areas that benefit most organizations will be covered. Here are some of the topics that will have in-depth coverage: Transforming business by embracing digital, mobile marketing, maximizing the effectiveness of linkedin to procure more leads online, B2B Video and the role it plays in the success, Link building in the post penguin world, convergence of search, social, and content marketing, PPC beyond search, SEO 2013, and many more relevant topics will have detailed sessions. To know how effective these sessions are watch what attendees of last year’s SES Chicago had to say about last year’s conference.

Another important reason why you should attend SES Chicago 2012 is to see new products and services. This is an expo and a conference bundled into one. Attendees can see more than 25 vendors in the expo hall and more are likely to register making the total number of vendors go up. Some of the vendors include Bruce Clay Inc, Adchemy, Bing, Marin Software, eLocal Listing, SEMrush, Page One Power, and so on and so forth. Vendors that still want to become exhibitors can still do so as the Expo hall opens on Nov 13th, 2012.

The third and most important reason why you should attend SES Chicago 2012 is the networking opportunities it offers. There will be a number of events where you can network with people that may benefit you or your organization. One such occasion will be the SES Meet and Greet on Nov 12 at 5:30 p.m. Then there is the networking cocktail reception on Nov 13th.

Apart from this there will be programs like ‘Meet the Experts round table forums’. The first such program was held in SES Toronto 2011 and proved to be a big hit with attendees.

So, these are some of the reason you should consider and attend the SES Chicago 2012. If you register by Sunday, Nov 11, you can save $200 on an all access pass. This is good enough reason for you to register now as you save a neat $200.

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