Internet marketing or in fact any type of marketing is done only for one purpose — to sell your products/services. And marketing budgets for any company are decided on only one factor — returns on investment (ROI). To increase ROI, various marketing strategies are applied one of them being search engine optimization (SEO).
Search engine rankings play a very important role in Search Engine Optimization. The higher the ranking, the more is the traffic on your website. And the more will be the traffic on your website, the more are your chances of conversions (potential viewers turning to clients), right? So, inevitably the SEO services provider company which guarantees search engine rankings is the best option to choose for you.
Absolutely wrong!!!
In fact, you should run far away from such SEO consultants. No good SEO company should guarantee you top ranking results.
Thinking WHY?
Just answer this question: Do you want to rank No. 1 for keywords that aren’t going to produce a high enough return to justify the SEO, or would you rather work with a consultant who is ROI focused and doesn’t show you false picture because there are a few top rankings?
You will obviously choose to work with the latter one — ROI driven SEO firm, right!
SEO and online marketing is highly measurable. Any good SEO provider can exactly tell you where every conversion came from, what channel it came from and whether it was organic, paid, search or social. At the end of the day, ROI is the most important number for ‘SALES’ and sales is the only reason for ‘MARKETING’.
Far too many SEO consultants are focused solely on rankings and not the revenue and return the SEO effort is producing. The ROI your online marketing campaigns generate allows you to meet payroll and continue to build your business, not rankings alone. So, you only decide in the race between rankings based SEO and ROI driven SEO, who wins.
Oh! And if you are not able to decide the winner, than contact us (www.anuvallc.com) today and talk to our SEO experts regarding your queries.