In this neo-digital age, the entire populace is going mobile. From e-Commerce & e-Banking to every web-based service is now upgrading to mobile platforms. However, while it takes approximately 18 weeks of assiduous projects to fetch a desired app into the app-sphere,making this an opportunity to stand out of the queue with faster delivery mechanisms, lower cost model and global quality standards, Anuva Technologies brings a cutting-edge technology flavour to customized app development as per business requirements. Established in 2006 in Pune, this young company provides mobile app, app designing, web development, SEO services and website maintenance as well.
Riding in the ‘m-World’
Anuva overcame the typical startup challenges such as poor funding & sales, managing cash flow and setting up right technical team by strategizing a lean organizational structure, faster delivery and cost control methods. This endowed them regular cash flow as well as better client support and recommendation to grow. Along with an office in Ahmedabad and marketing partners in UK, U.S. and Australia, Anuva is headed by their dynamic CEO Hemal Desai. Having presented a catalog of add-on services which include content management, app marketing, mobile payment integration and social media optimization, Anuva is climbing up the ladder of app and web development market.
While people are considering wearable devices as a ‘nice-to-have’ gadget, Anuva is developing apps for Apple Watch and Android watches to suffice wearable communication. With all-in-one solution for all businesses, this company develops customized apps as the trade demands. Despite hefty development costs, most apps in popular app stores like iTunes, Google Play and Windows Store get one star rating due to lack of user optimization and proper user marketing. Stepping up to resolve such concerns, Anuva has a strong app marketing team lined up to solve poor app rating and app traffic.
The Unsung Hero of m-Commerce
In the mobile ecosystem, e-Commerce is gradually being substituted by m-Commerce, given the increasing rate of smartphone users. Taking intense steps in app security, apps that require internet connection are designed in minimalistic way with such an architecture that nullifies data leakage chances. Specialized in m-Commerce apps, Anuva is developing an e-Learning app that teaches through quiz, songs, and many more unconventional ways. The company is also preparing to go live with an m-Commerce app for a US-based client. Hemal explains, “For any e-Commerce company migrating to m-Commerce, we offer complete ballet of services including-application development and marketing the same to generate sales”.
Shaping the m-Future
With the philosophy of building a result-oriented team for faster delivery and exceeding customer expectation, this ‘Le Bijou du Roi’ of app development industry also brings in external faculties to conduct pilot projects for latest technologies and cross training sessions for its people through internal subject experts. While Anuva’s flexible work-culture and approachable management builds the confidence of its people, various monthly and quarterly team building activities strengthens team spirit.
While the entire planet is going mobile, companies are focusing more on mobile analytics and end-user app satisfaction. To suffice and understand the users’ need, an app marketing team always works on the back-end to support the established clients. In the industry which is likely to cross $77 billion revenue by 2017, Anuva is on the ride to encapsulate its potential. “The future for us is around the mobile ecosystem. The way the mobile ecosystem is growing aggressively, we seem to be at the right area at the right time. And we are looking forward to keep our abilities grow along with it,” concludes Hemal.
Anuva Technologies is proudly listed in Silicon India’s “20 Most Promising Mobile App Companies – 2015”