Accelerated Mobile Pages (AMP) Progress One Year Later — Revealed

Accelerated Mobile Pages is an open source initiative of Google to speed up the mobile pages. According to the Google Research, 53% of people leave a site that takes three or more seconds to load.

We have already discussed what is Google AMP is depth in our earlier post. The present scenario of AMP being accepted universally and Google supports, is due to the spreading of AMP listings throughout mobile organic search results. And it is not false to assume that soon AMP may also be considered as a ranking factor in Google’s algorithms since it is totally loved by the company itself.

After the completion of one year of this project, David Besbris, VP Google Search, AMP Project Lead at Google has revealed a surfeit of stats to announce AMP’s success and advantages.

The major Participants to clinch AMP format:

• • WordPress – AMP’d up tens of millions of websites in addition to VIP publishers

• • Reddit – Announced tens of millions of pages in AMP

• • Bing – iOS and Android app supports AMP

• • Ebay – AMP’d up 15 million product category pages

• • Pinterest – Leveraging AMP for Pins

• Google – Launched AMP in Search web results

The results obtained by Publishers who clinched AMP format:

• Washington Post – 23% increase in mobile search users who return within 7 days
• Slate – 44% increase in monthly unique visitors and a 73% increase in visits per monthly unique visitor
• Gizmodo – 80% of Gizmodo’s traffic from AMP pages is new traffic, 50% increase in impressions
• Wired – 25% increase in click through rates from search results, with CTR on ads in AMP stories up by 63%.
• Relay Media – in the last 30 days alone has converted over 2.5 million AMP pages for publishers like The Daily Dot, Hearst Television and The Miami Herald which says mobile users who start with an AMP article spend 10% more time than those who land on regular mobile pages.

There is no doubt left that the faster is the better. But do you know that this stands true for Ads too. A DoubleClick study earlier this year comparing Ad Performance on AMP and non-AMP mobile pages across 150 publishers found that:

• • More than 80% of the publishers realized higher viewability rates

• • More than 90% of the publishers drove greater engagement with higher CTRs

• The majority of the publishers saw higher eCPMs (Impact and proportion of lift varies by region and how optimized the non-AMP sites are)

While the first year of Accelerated Mobile Pages has passed successfully as per the AMP project team, there is nothing wrong in assuming some exaggerations in their results and expressions. There’s also no guarantee that Google won’t ditch this format in some time if not responded well by the audience, just as it did with authorship. And AMP is ultimately another way of keeping you attached to yet another Google proprietary.

Yet there is no harm into changing your website pages into AMP, right! Because statistically speaking audience loves AMP speed. I mean who wouldn’t? If you are looking for someone who can help you with this changeover, then contact us. We would be delighted to help you in any and every way we can. For now let us enjoy the Info-graphic uploaded by the AMP Project Team.