Google’s latest tool Google Glass has evoked sighs of surprise from anyone that has witnessed ads about the product. However, it has also evoked heated discussions on whether it could revolutionize online marketing.The Google website already mentions a list of features available on their Google Glass product, which in essence is a pair of trendy eyeglasses loaded with high-tech gadgetry. However, it is not what is mentioned that has triggered animated conversations on the possible future of this sleek product.
Unlike most of Google’s other products and services, Google Glasses are supposed to be priced at around $1,500, which again triggers a lot of questions about how Google could further leverage the product in future. Here are a few options that could be possibly explored by Google.
The company might begin to display advertisements for Google Glass users. Even though company representatives claim that they are more interested on merely promoting the product rather than advertising over it, the future could see a shift in this policy. The company’s lead engineer Babak Parviz has stated that “At the moment there are no plans for advertizing on this device”. This statement suggests that Google could explore the advertising route after some time or once enough devices have been sold to initiate a marketing campaign.
On the other hand, the hands-free experience offered by Google Glass could also suggest that the company could explore the gaming route in the future. However, Google will have to come up with gaming developer kits as well as develop specialized games to attract serious gamers to this device.
However, there are quite a few skeptics that claim that this product could meet a swift and painful end if it does not advance beyond a mere pair of eyeglasses that can be used to surf and share.
The ability of Google Glass to accept and respond to voice commands could actually merge the boundaries between advertising and reality. For instance, you could be discussing visiting a specific location while wearing these glasses and could mention the fact that you were hungry. In an instant, your Google Glasses could display a list of restaurants near your current location in your eyepiece. This could be construed as an invasion of privacy by many while being accepted as helpful advertising by others.
Google Glass will also connect directly to social media, which in turn will enable you to click photos, record videos, and upload/share them on the go. This could be exploited by marketers to reach out to a wider audience that begin to buy and use these glasses in the future.
As a marketer, you too should ensure that you get featured on Google Glass users as it promises to open up a new market. You must follow the progress of Google Glass and its features as they get added in the future. In addition, you need to make sure that your Google+ profile is active and updated since Google will naturally extract a lot of information from their existing databases. You also need to ensure that your business receives excellent local search result rankings and is present on most social media sites.
Whatever the speculation, you can be sure that Google Glass will remain in the news and in the market for quite some time when it finally reaches the hands of users in the coming months. You should make sure that you remain in the loop about this product and its added features, which certainly has the potential to revolutionize online marketing.
Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.
activedemand.com | |
---|---|
digital marketing automation platform alberta | 8 |
marketing automation softwares alberta | 8 |
marketing automation webcasting alberta | 1 |
marketing automation webcasts alberta | 9 |
online agency marketing automation platform | 9 |
google.com Ranking As Of 26-Aug-2023 |
ares.net | |
---|---|
ares p2p file sharing program | 1 |
ares p2p network | 1 |
official ares download | 3 |
p2p file sharing platform ares | 1 |
revolutionary p2p file sharing system | 3 |
google.com Ranking As Of 26-Aug-2023 |
biyanitechnologies.com | |
---|---|
biyani digital language lab | 1 |
biyani digital language laboratory | 1 |
biyani digital language labs | 1 |
biyani digital languages lab | 1 |
biyani sugar factory software | 7 |
google.co.in Ranking As Of 26-Aug-2023 |
csrhub.com | |
---|---|
csr data | 2 |
csr ratings comparision | 1 |
search sustainability rating | 1 |
search sustainability ratings | 3 |
social responsibility and sustainability ratings | 1 |
google.com Ranking As Of 26-Aug-2023 |
emenu-international.com | |
---|---|
emenu international | 1 |
emenu solutions | 6 |
interactive emenu | 1 |
international e-menu | 1 |
international interactive emenu | 1 |
google.com Ranking As Of 26-Aug-2023 |
eremex.com | |
---|---|
download topor pcb | 1 |
pcb design time reduction | 1 |
topological router for pcb | 1 |
topological router for printed circuit boards | 1 |
topor competitive advantages | 1 |
google.com Ranking As Of 26-Aug-2023 |
greenviewdata.com | |
---|---|
firewall mail server | 1 |
ldap base dn | 2 |
reporting mta | 2 |
spamstopshere | 2 |
zimbra greenview data | 1 |
google.com Ranking As Of 26-Aug-2023 |
lumeta.com | |
---|---|
real-time breach detection in somerset | 7 |
real-time breach detection in somerset nj | 9 |
real-time breach detection somerset | 3 |
real-time breach detection somerset nj | 8 |
somerset real-time breach detection | 7 |
google.com Ranking As Of 26-Aug-2023 |
mirekusoft.com | |
---|---|
buy install monitor software | 1 |
buy install monitor softwares | 1 |
buy program installation monitor | 3 |
buy program installation monitor tool | 2 |
software installation monitor tool | 3 |
google.com Ranking As Of 26-Aug-2023 |
promero.com | |
---|---|
oracle call center software service | 5 |
oracle call center software services | 8 |
oracle predictive dialer call center solution | 1 |
oracle preview dialing software | 1 |
predictive dialer software oracle | 1 |
google.com Ranking As Of 26-Aug-2023 |
railcarrx.com | |
---|---|
railcar repair management | 2 |
railcar repair management software | 4 |
railcar repair management softwares | 3 |
railcar service software | 8 |
railcar software | 9 |
google.com Ranking As Of 26-Aug-2023 |
remiware.co | |
---|---|
crystal ssrs reports scheduling tool | 1 |
schedule crystal ssrs report | 2 |
schedule crystal ssrs reports | 1 |
ssrs crystal reports scheduler tool | 1 |
ssrs report scheduler software | 2 |
google.com Ranking As Of 26-Aug-2023 |
Call Me Back