Our Blog

Facebook Exchange Offers Advertisers to Place Ads Based On User Preferences

You Are Here :
Home
Blog
Our Blog

Facebook Exchange Offers Advertisers to Place Ads Based On User Preferences

Facebook has announced plans to launch its Facebook Exchange feature that will allow advertisers to place specific ads on its website based on user preferences or “likes”. The feature is currently being tested and will be launched within a few weeks.

Facebook Exchange is basically what Google and Yahoo offer to their advertisers, which is to monitor the browsing history of their users and place advertisements that are related to the search history. However, Facebook will place the cookies on its users’ browsers, but make third parties responsible for future interaction with the users as it monitors their search histories.

Facebook will also price the Exchange feature on cost-per-thousand impressions or CPM while third-party partners will be empowered with selling the ad spots. The USP of this feature is the real-time bidding that will allow advertisers to monitor search preferences and instantly place their bids based on rising preferences.

This move will not only result in allowing advertisers to better target their target audience, but in addition will also result in enhanced ROI. At present several companies such as TheTradeDesk, MediaMath, DataXu, Turn, TellApart, AppNexus, AdRoll, and Triggit are Facebook DSP (Demand Side Platform) partners, and could benefit from the Exchange feature upon its launch.

The ads will be displayed on the right side on Facebook pages in text and image form. The potential of Facebook Exchange is indeed huge with around one billion users on an average utilizing Facebook each month. Facebook members that are worried about losing their privacy can easily opt out of this ad campaign by clicking on the link provided to the DSP partner’s site and instruct them to leave them alone.

Facebook has made a bold foray after its disappointing public listing and the coming weeks will tell if the company’s stock prices and revenues rise with this new real-time advertising feature.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
SEO Ranking
activedemand.com
digital marketing automation platform alberta 1
marketing automation softwares alberta 1
marketing automation webcasts alberta 1
marketing automation webcasting 3
online agency marketing automation platform 8
google.com Ranking As Of 14-Oct-2021
ares.net
ares p2p file sharing program 1
ares p2p network 1
p2p file sharing platform ares 1
revolutionary p2p file sharing system 1
official ares download 2
google.com Ranking As Of 14-Oct-2021
biyanitechnologies.com
ace digital language lab 1
ace digital language laboratories 1
ace digital language laboratory 1
ace digital language labs 1
ace digital languages lab 1
google.co.in Ranking As Of 18-Oct-2021
csrhub.com
csr data 1
csr ratings comparision 1
social responsibility and sustainability ratings 1
search sustainability ratings 2
search sustainability ratings 2
google.com Ranking As Of 18-Oct-2021
emenu-international.com
emenu international 1
interactive emenu 1
international e-menu 1
international interactive emenu 1
emenu solutions 2
google.com Ranking As Of 18-Oct-2021
eremex.com
download topor pcb 1
pcb design time reduction 1
topor competitive advantages 1
topological router for printed circuit boards 2
topological router for pcb 3
google.com Ranking As Of 18-Oct-2021
greenviewdata.com
premium antispam service ann arbor 4
cloud email services in ann arbor 5
secure hosted email services ann arbor 5
hosted email services ann arbor 7
secure email hosting services in ann arbor 7
google.com Ranking As Of 18-Oct-2021
lumeta.com
real-time breach detection in somerset 1
real-time breach detection in somerset nj 1
real-time breach detection somerset 1
real-time breach detection somerset nj 1
somerset real-time breach detection 1
google.com Ranking As Of 18-Oct-2021
mirekusoft.com
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor 3
buy program installation monitor tool 3
software installation monitor tool 5
google.com Ranking As Of 18-Oct-2021
promero.com
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
oracle call center software services 5
oracle call center software service 6
google.com Ranking As Of 18-Oct-2021
prowagersystems.com
bingo software for website 1
custom html5 poker software 1
html5 poker software 5
bitcoin poker software for web 6
bitcoin poker software for websites 6
google.com Ranking As Of 18-Oct-2021
railcarrx.com
railcar repair management software 1
railcar repair management softwares 1
railcar service software 1
railcar repair management 2
railcar software 4
google.com Ranking As Of 18-Oct-2021
remiware.co
crystal ssrs reports scheduling tool 1
schedule crystal ssrs reports 1
ssrs crystal reports scheduler tool 1
schedule crystal ssrs report 2
ssrs report scheduler software 2
google.com Ranking As Of 18-Oct-2021
Testimonial
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.