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Google’s Tag Assistant is available as a Chrome extension and can be extremely useful in helping you monitor and manage tags. This extension can also enable you to troubleshoot tag installs by highlighting errors and even suggesting remedies.

Tag Assistant has been developed by engineers at Google and can help identify and manage Google’s commonly used tags such as Google Analytics, AdWords Conversion Tracking, Remarketing Tag, Google Tag Manager, Floodlight, and Trusted Stores.

Once you begin to browse a particular page, the Tag Assistant will display all tags on that page. In addition, the extension will also point out if the tag is working correctly while highlighting those that are not working due to a problem. This assistant will also provide recommendations on how to make improvements for your installation in case any optimizations are noticed. For instance, in case you have implemented two or more tags separately then the Tag Assistant will recommend you to utilize the Google Tag Manager.

The Tag Assistant does its intended job by firstly checking the source code to seek out errors such as the absence of any closing </script> tag. Next, it reviews HTTP headers to make sure that the probable responses are received. Google had introduced the Tag Assistant in October, 2012 and has taken feedback from users into account to add many new checks.

The company states that the Tag Assistant will certainly be developed further to further increase its accuracy and efficiency. You can visit the Chrome Web Store to install this extension. You can also become a member of the Google+ Community if you want to place your own feedback on the new checks or in case you have any queries.

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