Our Blog

Google Improves its Keyword Match in AdWords

You Are Here :
Home
Blog
Our Blog

Google Improves its Keyword Match in AdWords

Google has paid heed to concerns on its keyword match type feature in AdWords and rolled out new options along with several other features to help its advertisers make the most out of their ppc campaign.

Google has modified its broad match feature and made it more flexible to accommodate a variety of related search phrases. You simply need to add a + sign to your keyword or a + sign in front of selected words in your key phrase. You can also include close variants including plurals and misspellings to expand your reach.

Google has also made an extension of the even rotation time period from 30 days to 90 days, which has provided much needed relief to its agitated advertisers. You can now also make negative keywords work together with the improved broad match features to provide better combinations.

You can try out a new campaign with your current keywords by adding the + sign to specific keywords as well as using the close variants option and studying the search query report to further fine tune your strategy. Creating new ad groups, re-setting CPC levels, and setting suitable bids depending upon conversions will reward your advertising campaign by optimum use of the upgraded match type feature.

Microsoft too has made several changes to its related adCenter tool and you can utilize both these vital tools to widen your keyword net and improve your ppc campaign. The results will vary when you use AdWords and adCenter, but in turn will also help you locate a bigger basket of keywords with improved potential of turning into clicks.

Try out the new keyword match type feature in AdWords and also play with various new settings and options to reveal hidden keywords as well as words with higher probability of providing faster ROI, while improving your reach at the same time.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
SEO Ranking
activedemand.com
digital marketing automation platform alberta 1
marketing automation softwares alberta 1
marketing automation webcasting 2
marketing automation webcasts alberta 1
online agency marketing automation platform 4
google.com Ranking As Of 13-Jul-2021
ares.net
ares p2p file sharing program 1
p2p file sharing platform ares 1
ares p2p network 1
revolutionary p2p file sharing system 1
official ares download 2
google.com Ranking As Of 13-Jul-2021
biyanitechnologies.com
ace digital language lab 1
ace digital language laboratory 1
ace digital language labs 1
ace digital languages lab 1
ace digital language laboratories 1
google.co.in Ranking As Of 13-Jul-2021
csrhub.com
buy csr tools 1
search sustainability ratings 1
social responsibility and sustainability ratings 1
social responsibility ratings 4
csr data 1
google.com Ranking As Of 13-Jul-2021
emenu-international.com
emenu international 1
international e-menu 1
international interactive emenu 1
interactive emenu 2
emenu solutions 2
google.com Ranking As Of 13-Jul-2021
eremex.com
download topor pcb 1
topor competitive advantages 1
topological router for pcb 2
pcb design time reduction 2
topological router for printed circuit boards 3
google.com Ranking As Of 13-Jul-2021
greenviewdata.com
premium antispam service ann arbor 5
secure hosted email services ann arbor 5
cloud email services ann arbor 10
secure email hosting services ann arbor 8
hosted email services ann arbor 10
google.com Ranking As Of 13-Jul-2021
lumeta.com
real-time breach detection somerset 1
somerset real-time breach detection 1
real-time breach detection in somerset nj 5
real-time breach detection in somerset 2
real-time breach detection somerset nj 2
google.com Ranking As Of 13-Jul-2021
mirekusoft.com
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor 3
buy program installation monitor tool 3
software installation monitor tool 7
google.com Ranking As Of 13-Jul-2021
promero.com
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
oracle call center software service 6
oracle call center software services 4
google.com Ranking As Of 13-Jul-2021
prowagersystems.com
bingo software for website 1
custom html5 poker software 1
bitcoin poker software for websites 3
bitcoin poker software for web 7
html5 poker software 5
google.com Ranking As Of 13-Jul-2021
railcarrx.com
railcar repair management software 1
railcar repair management softwares 1
railcar repair management 1
railcar service software 1
railcar software 4
google.com Ranking As Of 13-Jul-2021
remiware.co
crystal ssrs reports scheduling tool 1
schedule crystal ssrs report 1
schedule crystal ssrs reports 1
ssrs report scheduler software 1
ssrs crystal reports scheduler tool 1
google.com Ranking As Of 13-Jul-2021
Testimonial
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.