Our Blog

How Does the New Generation Watch YouTube – On All Sorts of Screens All the Time

You Are Here :
Home
Blog
Our Blog

How Does the New Generation Watch YouTube – On All Sorts of Screens All the Time

There was a time when we watched whatever was available on gadgets that were bulky, consumed more energy, and were lacking both user experience and quality. However, for the first time in recent history an entire generation has grown up watching what they like on their own terms. This new generation is defined by their easy access to internet, social sites, and mobiles. This is also the generation that consumes content whenever and wherever they feel like it. It is no wonder that this generation is called as Generation C where the letter C means connected. This subset of the population thrives on 4 Cs:

Creation: This generation does not merely watch content on screens of mobiles and other hand held devices, but actively creates and uploads content.

Connection: This generation is connected to the internet via smartphones, tablets, PCs, Laptops and other gadgets. Switching between devices with effortless ease is the hallmark of this generation.

Curation: Amongst this generation are expert curators that care about finding content that is relevant to them.

Community: This new generation defines what is popular on YouTube and shares videos with family and friends.

It would be wrong to categorize this generation as one that does not have purchasing power. On the contrary, this generation accounts for $500 billion worth of spending each year in the United States. What makes this generation special is that they are hard to reach as they are light TV viewers, choosing to view content on different screens across several devices.

This is an important market and in the next few weeks we will share insights and trends that will help us reach this audience via YouTube. Let us see how this generation watches YouTube:

Multi-screen necessary in reaching Generation C

Over 76% of people from the age group of 18 to 34 own smartphones. The amount of time they spend watching YouTube has gone up by 74% over the last year. This generation caught up with number of viewers watching YouTube on PCs in the year 2012. More than 67% of Generation C watches videos on two or more devices compared to 53% of the general population.

How do they watch YouTube on smartphones?

Generation C watches YouTube throughout the day. However, peak viewership mirrors PC user’s pattern, which is highest during prime time hours.

41 percent watch YouTube while waiting for something or someone. Close to 18 percent watch YouTube while commuting to and fro from school or work. 15 percent watch YouTube during commercial breaks on TV.

Generation C actively searches for videos on smartphones, almost 47 percent. Close to 10 percent watch videos shared by friends and family, while 18 percent watch videos shared on social networks.

What does all this mean for marketers?

As mentioned above Generation C accounts for $500 billion spending power. Marketers can reach this captive audience whenever they watch YouTube via TrueView video ads. You can create one advertisement and it will run on several screens, irrespective of its size.

Google also introduced Once Channel design for brand channels that allows users to have seamless experience with marketer’s brand on all sorts of devices.

Watch this space as we will continue to bring news about how you can target Generation C.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
Seo Ranking
activedemand.com
digital marketing automation platform alberta 1
marketing automation softwares alberta 1
marketing automation webcasting 1
marketing automation webcasts 3
online agency marketing automation platform 6
google.com Ranking As Of 24-Apr-2021
ares.net
ares p2p file sharing program 1
ares p2p network 2
revolutionary p2p file sharing system 6
official ares download 4
p2p file sharing platform ares 2
google.com Ranking As Of 24-Apr-2021
biyanitechnologies.com
ace digital language lab 1
ace digital language laboratory 1
ace digital language labs 1
ace digital languages lab 1
ace digital language laboratories 1
google.co.in Ranking As Of 24-Apr-2021
csrhub.com
buy csr tools 1
search sustainability ratings 1
social responsibility and sustainability ratings 1
social responsibility ratings 4
social sustainability ratings 5
google.com Ranking As Of 24-Apr-2021
emenu-international.com
emenu international 1
interactive emenu 2
international e-menu 1
international interactive emenu 1
emenu solutions 2
google.com Ranking As Of 24-Apr-2021
eremex.com
download topor pcb 1
topor competitive advantages 1
topological router for pcb 2
pcb design time reduction 2
topological router for printed circuit boards 2
google.com Ranking As Of 24-Apr-2021
greenviewdata.com
cloud email services ann arbor 3
premium antispam service ann arbor 1
secure hosted email services ann arbor 1
hosted email services ann arbor 10
secure email hosting services ann arbor 5
google.com Ranking As Of 24-Apr-2021
lumeta.com
real-time breach detection in somerset 6
real-time breach detection in somerset nj 3
real-time breach detection somerset 3
real-time breach detection somerset nj 5
somerset real-time breach detection 4
google.com Ranking As Of 24-Apr-2021
mirekusoft.com
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor 4
buy program installation monitor tool 3
software installation monitor tool 7
google.com Ranking As Of 24-Apr-2021
promero.com
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
oracle call center software service 5
oracle call center software services 5
google.com Ranking As Of 24-Apr-2021
prowagersystems.com
bingo software for website 1
bitcoin poker software for web 2
custom html5 poker software 2
bitcoin poker software for websites 3
html5 poker software 10
google.com Ranking As Of 26-Apr-2021
railcarrx.com
railcar repair management software 1
railcar repair management softwares 1
railcar repair management 2
railcar service software 1
railcar software 4
google.com Ranking As Of 26-Apr-2021
remiware.co
crystal ssrs reports scheduling tool 1
schedule crystal ssrs report 1
schedule crystal ssrs reports 1
ssrs report scheduler software 2
ssrs crystal reports scheduler tool 1
google.com Ranking As Of 26-Apr-2021
Testimonial
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.