Have you heard of law firm search engine optimization? Search engine optimization is a service that enhances the accessibility and visibility of a website as a result of an unpaid search. You see, a website is ranked based on its traffic breakdown. Hence, the more visitors you get, the more traffic and the more popularity your website receives.
What is a law firm SEO?
Law firm SEO service separates a legal practice from its pack of competitors. The internet is a big mover of potential clients to attorneys, but their websites should be fond. That’s what proper search engine optimization does.
You will find a big amount of competition in the legal industry. Just consider the massive TV commercials you see today. It can be one lawyer followed by another during a commercial break in your favorite TV show.
Even for attorneys, spending top dollar on TV advertisements have a website strategy as well. Internet marketing for law firms becomes crucial to their success, especially to those law firms without a radio or TV ad budget.
How does the digital world move people to lawyers?
Imagine if more people need legal advice or legal representation? They may have no idea how to pick an attorney. As with any other need for a service, these individuals turn to a Google search. They may type into the search box a phrase like, “personal injury lawyer.”
Hiring a lawyer can be a personal decision. That’s why people like to get a sense of what the legal practice is about before giving the law firm a call. Websites are extremely efficient at giving the “message” of a law firm and introducing counsel to a prospect.
Search engine optimization gets a law firm’s website found. It puts them atop of their competing lawyers in the first list of Google results. It’s essential to be at or near the top of the first Google page results. Keep in mind that an optimized legal website can rank ahead of competitors whose websites haven’t been made attractive and Google-friendly.
Most people don’t look past the first handful of links on a Google page result. That’s why new clients will find the law firm website, which has been optimized, and will disregard the websites on the lower search results. SEO can help your website double its natural traffic, helping you convert more clients.
Should you consider SEO for your law firm?
Increasingly, law firm digital marketing can be a differentiator in terms of attorneys who have many practice areas. You can have pages on your site optimized for each specialization if you like to rank well in search results for every area you practice.
For instance, a personal injury lawyer may handle wrongful death lawsuits and would like clients to find them if they’re searching under either term. Further, a divorce lawyer may also be skilled at child custody appeals and can be found for both their website is properly and professionally optimized.