Our Blog

Semantic SEO - The New Buzz Term in the Search Industry

You Are Here :
Our Blog

Semantic SEO – The New Buzz Term in the Search Industry

Experts in the search industry including search engine representatives seem to agree that the search industry is moving towards semantic search. This trend indicates a noticeable shift in SEO strategies and has led to the emergence of a new buzz term – Semantic SEO.

Semantic search can be defined as one that delivers related results to a search that may not contain terms mentioned in the query or even contain no text in that query. Signals indicate that major search engines including Google and Bing seem to have embraced semantic search strategy in providing specific results. However, search industry experts do not have any strategy that can help sites become optimized for desired semantic search results.

Semantic SEO hence seems to be an emerging term that has been called as various other terms that all try to evoke the same search results. SEO experts will need to master this new trend in coming times to stay on top of their game.

Google has already begun displaying search results for places, people, and media in the form of horizontal cards with images along with conventional vertical results below the cards. These results are based on Knowledge Graph elements that rely mostly on data from Freebase.

While some results will be based on precise or even partial keywords matched to anchor text, recent trends indicate that this may change in the future. You may have already noticed YouTube results achieving improved ranking than websites that possess exact matching anchor text. SEOs will certainly have a tough time figuring out how to optimize websites when their hard-earned keywords are not considered by major search engines.

This has created a huge debate about the importance of keywords with some SEOs claiming that the death of the keyword is imminent in coming times. On the other hand, different experts argue that there is a limit to what Knowledge Graph and semantic SEO can do to uncover the real intent of a user based on personalization and localization. Some search queries are so direct that traditional SEO has to be applied to deliver precise results.

However, SEO experts are slowly coming to the conclusion that search results are now not dependent merely on keywords. With the launch of Conversational Search by Google, SEOs have realized that there are different layers of intent to a search query that cannot be analyzed with link graph and keywords research metrics. The sharp rise of mobile devices has also compelled major search engines to do a rethink on how they display relevant search results to users with different intent than that of desktop or laptop users.

The fact that Google does not announce what factors influence their ranking algorithm makes it very tough for SEO experts. However, some factors such as high quality links, social media popularity, website speed, high quality relevant content, and optimized titles, URLs, and tags currently play an important role in rankings.

Experts continue to argue about the importance of structured data markup in influencing results. Some SEOs are afraid that other scraper sites could use that data to achieve higher rankings while others think that their data could be used by Google merely for Knowledge Graph results or future forms of rich snippets.

Since major search engines provide results with Knowledge Graph elements, which in turn extract data from Freebase and other sources of semantic data, engaging in structured data markup by way of Open Graph Protocol, schema.org, or other methods will not have a noticeable effect on SERPs.

On the other hand, HTML does provide a lot of data currently and the future could witness major search engines such as Google and Bing boosting their quality of results by way of increased dependence on semantic data markup. SEOs will certainly need to adapt to these changes as well as stay away from bad semantic SEO techniques in the future since similar guidelines may be implemented for structured data in coming times.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
SEO Ranking
marketing automation softwares alberta 6
marketing automation webcasting alberta 1
digital marketing automation platform alberta 3
marketing automation webcasts alberta 3
online agency marketing automation platform 8
google.com Ranking As Of 28-Feb-2023
official ares download 3
p2p file sharing platform ares 1
ares p2p file sharing program 2
ares p2p network 2
revolutionary p2p file sharing system 5
google.com Ranking As Of 28-Feb-2023
biyani digital languages lab 1
biyani digital language laboratory 1
biyani digital language labs 1
biyani digital language lab 1
biyani sugar factory software 7
google.co.in Ranking As Of 28-Feb-2023
csr data 1
csr ratings comparision 1
search sustainability rating 1
search sustainability ratings 1
social responsibility and sustainability ratings 1
google.com Ranking As Of 28-Feb-2023
emenu international 1
international e-menu 1
international interactive emenu 1
emenu solutions 4
interactive emenu 1
google.com Ranking As Of 28-Feb-2023
download topor pcb 1
topor competitive advantages 1
pcb design time reduction 1
topological router for printed circuit boards 1
topological router for pcb 3
google.com Ranking As Of 28-Feb-2023
firewall mail server 1
reporting mta 1
zimbra greenview data 1
ldap base dn 3
spamstopshere 3
google.com Ranking As Of 28-Feb-2023
real-time breach detection somerset 1
somerset real-time breach detection 5
real-time breach detection in somerset 10
real-time breach detection somerset nj 7
real-time breach detection in somerset nj 7
google.com Ranking As Of 28-Feb-2023
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor 1
buy program installation monitor tool 2
software installation monitor tool 3
google.com Ranking As Of 28-Feb-2023
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
oracle call center software service 6
oracle call center software services 6
google.com Ranking As Of 28-Feb-2023
railcar repair management 8
railcar repair management softwares 5
railcar repair management software 3
railcar service software 9
railcar software 10
google.com Ranking As Of 28-Feb-2023
crystal ssrs reports scheduling tool 1
schedule crystal ssrs report 1
schedule crystal ssrs reports 1
ssrs crystal reports scheduler tool 1
ssrs report scheduler software 1
google.com Ranking As Of 28-Feb-2023
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.