Our Blog

Strategic Planning For Social Media

You Are Here :
Home
Blog
Our Blog

Strategic Planning For Social Media

Marketing professionals are forever grappling with the twin issue of quantifying social media value and how to make the best use of it in terms of ROI. To make this a little simple here is a short guide how you can map social media strategy and assign meaningful key performance indicators so that your business goals can be measured.

The reason why putting a value to social media is difficult is because business objectives are generally unclear and the metrics used to quantify them are numerous. It is advised that you first define your business objective and then get into the business of devising the best strategies for achieving those objectives.

Social media started out as fun thing and hence almost everyone began using it. It was only later that people realized the true potential and began trying to harness this potential for business. Here is how you should go about it.

The first step is to clearly define your Scope, Mission, Goals, and Tactics. Having defined these four important things the next step would be strategic planning to achieve success.

Select a function of your business and assign a goal to it. Then define the social media that you want to use to achieve your goals. Assign goals to this social media. Clearly indicate the key performance indicators for each goal. Choose the tactics you feel that would work to achieve each goal. And lastly define metrics to measure the success of your tactics.

Please note that each function or department will have different KPIs. For example marketing department goals will have different KPIs from the production department goals.

Define your mission. For example your mission could be “Triple the production without increasing manpower costs”, or “Achieve three times the sales in the next financial year”, and so on.

The next step is to zero in on the key performance indicators for the goals you have set. The performance indicators will remain constant even if you have to change your tactics. This will happen as social media changes rapidly and you will have to change your tactics many times over the course of your mission. However, your performance indicators have to be specific, attainable, measurable, time bound, and most importantly relevant.

Now choose the tactics for achieving your goal. For this you will have to relook at all the social media platforms and select the one best suited to achieve your goals.

The last step would be to define the metric for measuring the success of your tactic. This will require constant monitoring, brainstorming, fine tuning, and in some cases changing. This is an important exercise as all your future KPIs will crystallize from this exercise.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
SEO Ranking
activedemand.com
digital marketing automation platform alberta 1
marketing automation softwares alberta 1
marketing automation webcasts alberta 1
marketing automation webcasting 3
online agency marketing automation platform 8
google.com Ranking As Of 14-Oct-2021
ares.net
ares p2p file sharing program 1
ares p2p network 1
p2p file sharing platform ares 1
revolutionary p2p file sharing system 1
official ares download 2
google.com Ranking As Of 14-Oct-2021
biyanitechnologies.com
ace digital language lab 1
ace digital language laboratories 1
ace digital language laboratory 1
ace digital language labs 1
ace digital languages lab 1
google.co.in Ranking As Of 18-Oct-2021
csrhub.com
csr data 1
csr ratings comparision 1
social responsibility and sustainability ratings 1
search sustainability ratings 2
search sustainability ratings 2
google.com Ranking As Of 18-Oct-2021
emenu-international.com
emenu international 1
interactive emenu 1
international e-menu 1
international interactive emenu 1
emenu solutions 2
google.com Ranking As Of 18-Oct-2021
eremex.com
download topor pcb 1
pcb design time reduction 1
topor competitive advantages 1
topological router for printed circuit boards 2
topological router for pcb 3
google.com Ranking As Of 18-Oct-2021
greenviewdata.com
premium antispam service ann arbor 4
cloud email services in ann arbor 5
secure hosted email services ann arbor 5
hosted email services ann arbor 7
secure email hosting services in ann arbor 7
google.com Ranking As Of 18-Oct-2021
lumeta.com
real-time breach detection in somerset 1
real-time breach detection in somerset nj 1
real-time breach detection somerset 1
real-time breach detection somerset nj 1
somerset real-time breach detection 1
google.com Ranking As Of 18-Oct-2021
mirekusoft.com
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor 3
buy program installation monitor tool 3
software installation monitor tool 5
google.com Ranking As Of 18-Oct-2021
promero.com
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
oracle call center software services 5
oracle call center software service 6
google.com Ranking As Of 18-Oct-2021
prowagersystems.com
bingo software for website 1
custom html5 poker software 1
html5 poker software 5
bitcoin poker software for web 6
bitcoin poker software for websites 6
google.com Ranking As Of 18-Oct-2021
railcarrx.com
railcar repair management software 1
railcar repair management softwares 1
railcar service software 1
railcar repair management 2
railcar software 4
google.com Ranking As Of 18-Oct-2021
remiware.co
crystal ssrs reports scheduling tool 1
schedule crystal ssrs reports 1
ssrs crystal reports scheduler tool 1
schedule crystal ssrs report 2
ssrs report scheduler software 2
google.com Ranking As Of 18-Oct-2021
Testimonial
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.