Our Blog

Understanding Keyword Classification: The Soul of SEO

You Are Here :
Home
Blog
Our Blog

Understanding Keyword Classification: The Soul of SEO

SEO experts around the world are obsessed with just one thing. How can they learn as much as they can about their target audience? And, what they should do to deliver the best search experience? Well, to do this you need to answer a few questions diligently.

  • What is it that people are searching? Is it a keyword? Or is it a file? Or is it a label?
  • What is the location of these searches?
  • When do they search? What time?
  • What type of target audience is using commercial search engines?
  • What is the device they are using to conduct the search?
  • What drives people to search online?

Answers to these sorts of queries can be generally found by Keyword research, advertising data, and web analytics. However, this does not give us the complete picture nor does it answer all the questions. We need to understand and interpret the data in its correct context.

Generally keyword research tools do tell us what consumers are looking for and what kind of keywords are they typing in the search boxes. However, we are still ignorant about the context of the key phrase typed. It is therefore essential for SEO experts to rely on other means to know about the search context.

Some mistakes that we do as search engine optimizers are that we often take into account our mental frame of reference while deciding keywords without understanding the searchers context and classify the searchers query wrongly. The ideal way forward is to classify each query correctly.

When a searcher types a product or a service then it should be classified as an Ad hoc query. For example a searcher may just type “mountain bike”. Here the searcher is not looking for a specific brand but general information on mountain bikes. The searcher would like to see as much relevant information on mountains bikes as she can. As you can see the searcher has not specified when she intends to purchase the mountain bike and whether she will do so online or in a physical store. Therefore it is clear that this search is not a search which indicates the transactional intent of the searcher.

Another thing to consider is that the searcher might use plural or singular form for the keyword. When plural is used it means that the searcher intends to have a list of items. This type of search can be classified as informational intent.

All this means that we as SEO professionals are second guessing what type of information the searcher wants. Had we been present physically when the search was conducted we would have easily determined the context of their searches.

To put it simply search engine optimizing means optimizing a website for users while understanding their intentions, contexts, behaviors, and the environment in which they conduct the search. This way an effective SEO program will address all issues from a searchers point of view and not just optimize content for the search engines.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
SEO Ranking
activedemand.com
digital marketing automation platform alberta 8
marketing automation softwares alberta 8
marketing automation webcasting alberta 1
marketing automation webcasts alberta 9
online agency marketing automation platform 9
google.com Ranking As Of 26-Aug-2023
ares.net
ares p2p file sharing program 1
ares p2p network 1
official ares download 3
p2p file sharing platform ares 1
revolutionary p2p file sharing system 3
google.com Ranking As Of 26-Aug-2023
biyanitechnologies.com
biyani digital language lab 1
biyani digital language laboratory 1
biyani digital language labs 1
biyani digital languages lab 1
biyani sugar factory software 7
google.co.in Ranking As Of 26-Aug-2023
csrhub.com
csr data 2
csr ratings comparision 1
search sustainability rating 1
search sustainability ratings 3
social responsibility and sustainability ratings 1
google.com Ranking As Of 26-Aug-2023
emenu-international.com
emenu international 1
emenu solutions 6
interactive emenu 1
international e-menu 1
international interactive emenu 1
google.com Ranking As Of 26-Aug-2023
eremex.com
download topor pcb 1
pcb design time reduction 1
topological router for pcb 1
topological router for printed circuit boards 1
topor competitive advantages 1
google.com Ranking As Of 26-Aug-2023
greenviewdata.com
firewall mail server 1
ldap base dn 2
reporting mta 2
spamstopshere 2
zimbra greenview data 1
google.com Ranking As Of 26-Aug-2023
lumeta.com
real-time breach detection in somerset 7
real-time breach detection in somerset nj 9
real-time breach detection somerset 3
real-time breach detection somerset nj 8
somerset real-time breach detection 7
google.com Ranking As Of 26-Aug-2023
mirekusoft.com
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor 3
buy program installation monitor tool 2
software installation monitor tool 3
google.com Ranking As Of 26-Aug-2023
promero.com
oracle call center software service 5
oracle call center software services 8
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
google.com Ranking As Of 26-Aug-2023
railcarrx.com
railcar repair management 2
railcar repair management software 4
railcar repair management softwares 3
railcar service software 8
railcar software 9
google.com Ranking As Of 26-Aug-2023
remiware.co
crystal ssrs reports scheduling tool 1
schedule crystal ssrs report 2
schedule crystal ssrs reports 1
ssrs crystal reports scheduler tool 1
ssrs report scheduler software 2
google.com Ranking As Of 26-Aug-2023
Testimonial
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.