Using Display Ads for an Effective SEO Outreach campaign
Big businesses with known brands already possess SEO advantages that can be further exploited by way of display ads. By using tools such as ValueClick, Google Display Network, and Genome from Yahoo, your company can easily boost organic performance.
For any link-building campaign to succeed, an outreach program focused on the targeted audience is a must. However, executing and sustaining such a campaign requires a lot of time and money.
On the other hand, several major internet search providers including Google offer target prospecting for free and display your ads only for relevant search results. This service additionally provides top quality lists that are relevant to your specific business and products. You can extract several reports in detail, especially when you use Google Display Network [GDN] to display ads.
In case you wish to export the prospect list using GDN, you need to click to “Display Network” in your campaign. Next, click on “Placements”, and lastly click on “Automatic Placements” to receive a host of data including clicks, click-through-rates, etc.
Since Google uses the same algorithm used in its organic search, your ads will be matched to the most relevant searches, which in turn can save a lot of time and effort that would be wasted in manual matching.
In addition, you will also need to increase leverage in your SEO outreach campaign by offering unique value propositions to your target market. This can be achieved by ensuring that the brand mentioned in the content of the displayed page matches your brand, which in turn can boost chances of achieving higher click-through-rates. Such a strategy can benefit webmasters, bloggers, and your own business while leading high quality web traffic to your website at the same time.
You certainly need to employ ingenious tactics in your SEO outreach campaign. Using display ads targeted to your target audience is one way of expanding your market, brand equity, and sales on a very cost-effective budget. Use this approach to achieve consistent organic growth while researching responses to execute further improvements in your campaign.
