Using Google Social Signals to Promote your Small Business
Running a small business caps your advertising budget and could certainly limit your physical and financial reach. However, if you feel that your business model can use social media to promote itself then using Google Social Signals can help you promote your small business.
With Google now placing additional importance to a website’s presence on social networking websites as well as links, reviews, actual physical location, photos, videos, etc., to provide higher SERP scores, it is important that you optimize your website to feature the above qualities.
Once you manage to please Google with the additional usage of using contests, special discounts and other offers, and writing articles and blogs to spread brand awareness across several social media sites, then you could end up pleasing not only your target market, but please Google robots as well.
Creating localized content for your website, offering digital loyalty cards for regular customers, announcing new product launches on your website and through social media sites, and encouraging visitors to provide reviews about your products and services is the best way to cash in on as well as improve social signals.
You need to continually optimize your website to send out the right social signals to Google bots as well as keep on reminding those bots about your local presence in order to improve page rankings. An experienced SEO firm could come to your rescue in a bid to create and maintain high social signals that convince search engines of your strong local “authority”.
With social results now forming a vital part of updated Google search algorithms, it is important that you make full use of social networking strategies to create a favorable impression on search engine bots as well as your customers. This cost-effective move will enable you to get a boost in social signals to further benefit your website and in turn, your small business.
