Conferences offer fantastic content marketing opportunities. The upcoming SES Conference in London from February 18 to 21, 2013 gives you a chance to explore such opportunities including viral content opportunities at such events.
While planning your attendance at the London conference could be foremost on your mind, creating specific content dedicated for distribution at this event should also figure at the top of your list of activities. You need to prepare your content before you actually depart for the conference if you want increased ROI while reducing preparation stress at the last minute.
You can achieve this aim by creating specific content that relates to the agenda of the event as well as blog about the content to create a buzz before the conference. You can also join hands with other speakers, influencers, and brands participating at the event for better reach. You should make sure to create unique content as well as use social media to the fullest extent possible to share your ideas.
You also need to ensure that your content is matched to your target audience at the event as well as speakers, influencers, and the press for effective distribution. This exercise needs to be engaged in before, during, and after the conference while ensuring that your content remains relevant to your chosen audience.
You need to engage in analyzing key speakers at the conference to come up with matching content and can also share your ideas with them before the event. You should also ensure sharing of your content at the same time of specific sessions and can also engage in promotional activities such as surveys, competitions, and giveaways to catch the spotlight.
In addition, your sales team should be instructed to make sure that all developed content is delivered to your clients and targets without any hitches. Timing is everything and delivering the right content to the right person at the right time can ensure realization of your conference goals with ease.
Whatever your conference spending budget, you need to ensure that your sales exceed your expectations and provide a high ROI. You need to set clear and achievable targets while ensuring that your preparation exercise is executed within the determined time and fashion.
You need to use all possible inbound media channels during the entire conference-cycle to create demand generation and sales. You can continue communicating with event attendees after the conference by way of posting survey results, speaker videos and interviews, viral video content, photos, or competition results.
Since conferences are all about meeting people and interacting with them on a collective and personalized level, you can gain mouth-to-mouth publicity that can translate into your content going viral.
In short, you should make a list outlining content marketing techniques along with assets for your presentation. You also need to work closely with your sales team to creatively market your content to the target audience and individual. You also need to use all available social media channels to display, and share your content to achieve media traction as well as engage in effective follow ups after the conference is over.
The upcoming SES London conference offers a wonderful content marketing opportunity that should be exploited to the fullest. Use the above tips to ensure that your efforts are rewarded handsomely.