Facebook users that wish to use the Nearby mobile app from the company will instead receive Facebook Local Search Feature. The company has not only renamed the popular app used to find friends, but also empowered it for users to seek out recommendations for local businesses.
Facebook has certainly been a popular tool for local search by mobile users and is only second to Google Maps, based on the 15 Miles Neustar local search study results provided by comscore.com. While most Facebook members may not realize the name and feature change offered by the Local Search app, the company could well educate them with an effective advertising campaign. This move has the potential to propel this feature to the top.
If you are a regular Facebook user then check out the new Facebook Local Searches feature and discover how it could help promote your business or brand, or simply find local businesses to cater to your needs.