Merchants including retailers that have been using Google Shopping to promote their products and services will be happy to learn that Google has improved this tool for better positioning, which in turn will help them witness increased web traffic to their websites.
Google has released an update for its AdWords Editor, which will help merchants handle their Product Listing Ads at a comfortable scale that is suited to their business. In addition, the company has also provided 4 Hangouts on Air as part of their efforts to guide small as well as medium sized merchants thru the transition towards their Google Shopping tool.
Google has also implemented the same formula used in Product Listing Ads in Google Shopping that is dependant on bid price and relevance to provide rankings. All those merchants that have been listing products without bids will have until the coming fall to create Product Listing Ads and take advantage of enhanced web traffic as well as enjoy more control on the placement of their ads.
Merchants will also be able to carve out their own niche while advertizing as well as be able to display special marketing promotions on specific products. Google Shopping also makes it convenient for your customers to check out different products as well as compare features and prices before arriving directly at your website for the final purchase.
Google has already laid out a virtual red carpet for merchants keen on using Google Shopping by providing an AdWords credit of 10% on a monthly basis over their total US spending over their Product Listing Ads by year-end. In addition, Google had also offered a $100 AdWords credit for merchants using Product Listing Ads.
However, this offer is only valid until August 15, 2012 and if you have not yet signed up for Google Shopping, then you need to hurry to claim the benefits offered by Google. Google has also promised that more exciting updates are on the way and if you want to attain better positioning for your ads and witness higher web traffic along with several financial benefits offered by Google, then the time is right to try out the Google Shopping tool.