If you are one of those grumbling about lack of multiple currency support in Google Analytics for E Commerce then rejoice. Google will introduce the multi currency feature in the coming weeks for all Analytics users.
You will now be able to use the multi currency feature to monitor various transaction metrics such as shipping and handling, taxes, and total revenue. Based on your profile setting, you will also be able to convert these metrics into a single currency. You will be able to conduct a detailed analysis and get simpler reports for your ecommerce brands across a global customer base.
Currently, Google supports 31 currencies that are offered in the Google Analytics dropdown menu. This feature is also supported by the Android SDK and web tracking. The company will introduce the multi currency feature for iOS within a short time. The “Currency Code” setting will need to be set up only once through the tracker ‘_set()’ code unless that page needs to send many transactions in different currencies.
Google extracts the conversion rate from their currency server that uses Google Billing. The rate is actually the daily exchange rate of that date before the hit date. You can visit the Google Developers website to learn more and check all currency codes used for Google products. Once you begin to use the multi currency feature, you will be able to receive global and local values to help you retro process your history transaction data.
Several certified partners of Google have begun using the multi currency feature with excellent results. The automatic conversion feature has solved the issue of manually making currency adjustments and resulted in faster reporting. This feature has actually helped many partners make quick decisions even with transactions that had huge currency conversion ratios to their base currency.
You can visit Google’s Help Center to learn about how to get started with the multi currency feature in Google Analytics for e-commerce.