How To Move Forward In A World Where Keyword Data Is ‘Not Provided’
These days performance reporting lacks the sting it used to, thanks to Google’s ‘Not Provided’. Marketers do not have access to raw data to measure
October 17, 2013
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New Insights on Estimated Total Conversions in A Multi-Screen World
Smartphones and tablets along with laptops and desktops have changed the way we work, shop, and have fun. It is a common feature to see
October 3, 2013
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To Measure Your Performance Precisely Customize Your AdWords Conversion Window
Consumers generally don’t make purchases in an instant. They search across channels, use different keywords and then make a purchase. At times for big ticket
September 24, 2013
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Google offers AdWords Conversion Import to Track the Complete Sales Cycle
Google has made tracking and optimizing complete sales cycles a lot easier with its latest offering, the AdWords Conversion Import. This feature allows advertisers to
September 6, 2013
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Analyzing Google SERPs across Industries and Search Volume
Moz conducted an analysis to study Google’s SERPs across different industries and search volume. The study used their Ranking Factors study data of 2013 to
August 16, 2013
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Jump on to the Google Keyword Planner before Google sinks its AdWords Keyword Tool
If, like most other marketers, you have been using the Google AdWords Keyword Tool, then you need to jump on to the Keyword Planner before
July 2, 2013
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