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The New Year brings new opportunities and new challenges too. You will certainly need to improve your B2B SEO strategy if you wish to stay ahead of the competition and here are a few tips on how you can do so.

B2B SEO strategy

One tip is to use Keyword referral data to uncover long-tail phrases that led visitors to your website along with bounce rates for the same. You can improve your content and landing pages based on this report. You can discover phrases that were used by visitors for their searches and extract top quality keywords.

In addition, you can use search referral data to track visitor activity. One way to get this information is to set the Landing Page Secondary Dimension feature to view which webpages were accessed during a search using encrypted search.

While you actively track social media websites that direct valuable web traffic to your website, you should not ignore other sites that do their fair bit in doing the same. You should look for domains other than social media sites that have delivered top quality visitors with more page views per visit and lower bounce rates.

You should also ensure that you confirm the objective of each reference, whether that reference or link is SEO friendly, and details of the author including his or her media profile details. In case you find that the reference is positive, you should certainly thank that author by way of a comment, a post, or an email.

Your B2B SEO strategy should certainly focus a lot more on social media platforms in the future, especially those that cater specifically to businesses such as Linkedln. You should opt for a premium Linkedln subscription since that will also allow you to gather profile information on Twitter users above the second level.

In addition, you should use research tools such as FollowerWonk from SEOmoz that allows you to research Twitter networks in great detail. You can also collect data from PR News that has displayed a directory of PR agencies and consultants along with non-profit organizations and corporations from Twitter. Another useful tool found in Firefox and Google Chrome is the Rapportive Plugin that can deliver details such as social media profile information of all your emailed addresses. You can then sort and categorize these details to create specific lists such as partners, customers, prospective customers, etc.

The above tips should help you uncover hidden treasures of information that can be further refined and used to improve your reach and revenues. These tips should definitely form part of your B2B SEO strategy in the coming year.

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