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YouTube has kicked off the Holiday Season with a refreshed look and several new features to help viewers enjoy a better viewing experience. Their new subscription feature will help viewers receive the latest videos and share them with others on the web. YouTube had offered viewers the option to subscribe to their desired channels since last year by way of its Guide displayed on the home page. The company has taken this feature ahead with a new-look subscription guide that can be accessed through multiple devices and platforms.

You merely need to subscribe to YouTube’s favorite channel and you will be notified by the Guide about any new video that is uploaded as well as new channels that you may want to view while also showing what your friends have been sharing. The new Guide and subscription can be accessed through apps that work on various devices and platforms such as iPhone, Google TV, Android, Sony PlayStation 3, etc.

The fact of the matter is that more than 4 billion hours of video are watched by around 800 million users every month at YouTube. While earlier, the Cost Per Thousand Impressions or CPM was around $2 thanks to a lower number of general viewers watching a video, the CPM value could rise to around $20 if that specific video was provided to interested subscribers that specifically wanted to view such videos.

Thus, by asking viewers such as yourself to register at its website, the company can provide you with videos that you wish to see while getting an opportunity to share higher ad revenues with its over 1 million partners spread across 27 countries around the globe.

The new website design aims to make it easy for subscribers to view all information displayed on the screen. The company has made the subscription process a lot easier by way of enhanced recommendation of desired channels, displaying all information below the video player, displaying the subscription guide on all pages, and displaying the activity of the channel to all fans.

The refreshed page displays the subscribe button as well as video information and the social action icons all below the video player. You can also browse through a related playlist that is displayed in a clearer manner on the right side of your screen. YouTube has witnessed phenomenal growth in revenue-sharing partners since the company changed the requirements regarding partner eligibility.

This Holiday season offers the perfect opportunity for YouTube to showcase its redesigned website as well as rake in revenues with the help of its million-strong partner base. You can join the fun by subscribing at YouTube to view your favorite videos and channels or by turning into a revenue-sharing partner of the website.

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