Our Blog

Google offers new tools for Display Ads for Improved Planning and Reporting

You Are Here :
Home
Blog
Our Blog

Google offers new tools for Display Ads for Improved Planning and Reporting

Google advertisers using Display Ads will be pleased to know that Google now offers new tools for improved planning and reporting. Your ad campaign can benefit greatly if you know your target audience and utilize the data collected about your audience to reach out to them in innovative ways.

Google has introduced new tools known as the Google Display Planner as well as reporting features such as Demographic Performance Reports and Placement Performance Reports to help boost your campaign efficiency.

The Google Display Planner is a free tool to help conduct research and plan strategies by way of creating estimates and targeting ideas to improve your display campaigns. Once you feed in the required data, the Planner advises you on where to insert your ads over the Google Display Network. In addition, this tool also provides important related information such as breakdowns by age and gender, inventory cookie ranges, and historical CPC information.

All this information can help you locate new websites as well as video channels and mobile applications where you can display your ads globally. You can also send out targeted ads by specifying whether you wish to reach out to teens, sportsperson, etc. You merely need to specify the websites visited by such people and products purchased by your target audience and the Display Planner will provide a list of related keywords along with other targeting tricks.

This tool will also provide estimates along with historical data to show just how much you can get out of your Google Display Network campaign. You can easily add the Display Planner to your AdWords account or even download it and share it since it is part of AdWords.Google plans to provide the Display Planner to US users within the Tools & Analysis section by the end of this week, while global users will be able to use it in the coming few weeks.

Another useful feature offered by Google is the Demographics Performance Reports feature. You can extract important data such as gender as well as age buckets, get demographic segments, and respond to messages by displaying impression rates, click rates and conversion rates for every group. You now have the ability to display ads customized for specific audiences and can also change bidding and targeting settings for improved campaigns.

Another feature called the New Placement Performance Reports feature will help you view the performance of your ads over various sites and quickly adjust your bidding and targeting while combining automatic as well as managed placements in a single report. Google will also launch this feature globally in the coming weeks within the Display Network Tab.

Google’s new Display Ads tools and features will help you to make your ad campaign much more efficient by providing information on a real-time basis. Use them when they are available to further improve your ad campaign.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
SEO Ranking
activedemand.com
marketing automation webcasts alberta 2
marketing automation webcasting 2
digital marketing automation platform alberta 3
online agency marketing automation platform 6
marketing automation softwares alberta 6
google.com Ranking As Of 8-Jan-2022
ares.net
ares p2p network 2
p2p file sharing platform ares 1
revolutionary p2p file sharing system 1
ares p2p file sharing program 2
official ares download 1
google.com Ranking As Of 8-Jan-2022
biyanitechnologies.com
ace digital language lab 1
ace digital language laboratories 4
ace digital language laboratory 1
ace digital language labs 1
ace digital languages lab 1
google.co.in Ranking As Of 8-Jan-2022
csrhub.com
csr data 1
search sustainability ratings 1
search sustainability ratings 1
social responsibility and sustainability ratings 1
csr ratings comparision 1
google.com Ranking As Of 8-Jan-2022
emenu-international.com
emenu international 1
international e-menu 1
international interactive emenu 1
emenu solutions 2
interactive emenu 2
google.com Ranking As Of 8-Jan-2022
eremex.com
download topor pcb 1
topor competitive advantages 1
pcb design time reduction 2
topological router for printed circuit boards 2
topological router for pcb 3
google.com Ranking As Of 8-Jan-2022
greenviewdata.com
firewall mail server 1
reporting mta 1
secure email hosting services in ann arbor 10
secure hosted email services ann arbor 8
zimbra greenview data 1
google.com Ranking As Of 8-Jan-2022
lumeta.com
real-time breach detection in somerset 1
real-time breach detection in somerset nj 1
real-time breach detection somerset 1
real-time breach detection somerset nj 1
somerset real-time breach detection 1
google.com Ranking As Of 8-Jan-2022
mirekusoft.com
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor 2
buy program installation monitor tool 4
software installation monitor tool 6
google.com Ranking As Of 8-Jan-2022
promero.com
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
oracle call center software service 7
oracle call center software services 5
google.com Ranking As Of 11-Jan-2022
railcarrx.com
railcar repair management software 1
railcar repair management softwares 1
railcar service software 1
railcar repair management 1
railcar software 4
google.com Ranking As Of 11-Jan-2022
remiware.co
crystal ssrs reports scheduling tool 1
schedule crystal ssrs report 2
schedule crystal ssrs reports 1
ssrs crystal reports scheduler tool 1
ssrs report scheduler software 6
google.com Ranking As Of 11-Jan-2022
Testimonial
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.