Our Blog

How to Utilize Competitive Analysis for your Small Business

You Are Here :
Home
Blog
Our Blog

How to Utilize Competitive Analysis for your Small Business

Running a small business in the big bad world of giant corporations may be scary, but you can still compete in your market with effective competitive analysis. Utilizing Pay per Click and Competitive Analysis successfully can give your business that competitive edge to push back your competition as well as compete with bigger businesses.

However, the first stumbling block that you may face is deciding where to start. As they say, imitation is the best form of flattery and you can just begin by observing and following the steps taken by successful competitors in your market.

In the online world, this translates into conducting competitive analysis on your competitors and their strategies that you can then implement in your own PPC and marketing campaign.

A quick search on Google or any other search engine will enable you to locate your competitors. A few clicks will enable you to view their websites as well as their advertisements. To begin with, all you need to do is to view their advertisements and create your own ad that is one-up on those ads. For instance, you can offer slightly more discounts on the products advertised by your competitor, provide better services than those mentioned, present unique offers not yet presented by anyone in your market, etc.

Your competitors’ ads can thus form the base of your own campaign and you need not scratch your head to come up with a new campaign. Based on that spying strategy, you can also look at what keywords are being used by the competition. You can look at their bids, monthly volume, CPC or Cost per Click, specific keywords, and their budget for each keyword. Comparing more than a single competitor will help you gain further insight into different strategies and choose one that seems to be paying the best dividends.

You can also use competitive analysis to go back in time to understand how your competitor handled a particular month or season in the previous year. This information will give you a head-start in the current year as you can emulate a proven strategy in the current month or season. You will need to look at the historical AdWords report to extract this data. Furthermore, you can also get backlinks and enable the tracker to track keywords as you follow your competitors’ footsteps.

Competitive analysis can help you formulate a successful organic as well as paid PPC campaign. You can use this spying strategy to merely follow a successful path taken by your competitors instead of getting flustered at the very start of your campaign. However, be ready to have another small business use the same strategy on you after a few months or years since as they say, imitation is the best form of flattery.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
SEO Ranking
activedemand.com
marketing automation webcasts alberta 2
marketing automation webcasting 2
digital marketing automation platform alberta 3
online agency marketing automation platform 6
marketing automation softwares alberta 6
google.com Ranking As Of 8-Jan-2022
ares.net
ares p2p network 2
p2p file sharing platform ares 1
revolutionary p2p file sharing system 1
ares p2p file sharing program 2
official ares download 1
google.com Ranking As Of 8-Jan-2022
biyanitechnologies.com
ace digital language lab 1
ace digital language laboratories 4
ace digital language laboratory 1
ace digital language labs 1
ace digital languages lab 1
google.co.in Ranking As Of 8-Jan-2022
csrhub.com
csr data 1
search sustainability ratings 1
search sustainability ratings 1
social responsibility and sustainability ratings 1
csr ratings comparision 1
google.com Ranking As Of 8-Jan-2022
emenu-international.com
emenu international 1
international e-menu 1
international interactive emenu 1
emenu solutions 2
interactive emenu 2
google.com Ranking As Of 8-Jan-2022
eremex.com
download topor pcb 1
topor competitive advantages 1
pcb design time reduction 2
topological router for printed circuit boards 2
topological router for pcb 3
google.com Ranking As Of 8-Jan-2022
greenviewdata.com
firewall mail server 1
reporting mta 1
secure email hosting services in ann arbor 10
secure hosted email services ann arbor 8
zimbra greenview data 1
google.com Ranking As Of 8-Jan-2022
lumeta.com
real-time breach detection in somerset 1
real-time breach detection in somerset nj 1
real-time breach detection somerset 1
real-time breach detection somerset nj 1
somerset real-time breach detection 1
google.com Ranking As Of 8-Jan-2022
mirekusoft.com
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor 2
buy program installation monitor tool 4
software installation monitor tool 6
google.com Ranking As Of 8-Jan-2022
promero.com
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
oracle call center software service 7
oracle call center software services 5
google.com Ranking As Of 11-Jan-2022
railcarrx.com
railcar repair management software 1
railcar repair management softwares 1
railcar service software 1
railcar repair management 1
railcar software 4
google.com Ranking As Of 11-Jan-2022
remiware.co
crystal ssrs reports scheduling tool 1
schedule crystal ssrs report 2
schedule crystal ssrs reports 1
ssrs crystal reports scheduler tool 1
ssrs report scheduler software 6
google.com Ranking As Of 11-Jan-2022
Testimonial
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.