Our Blog

Tips to Negate the Impact of Negative Online Reviews

You Are Here :
Home
Blog
Our Blog

Tips to Negate the Impact of Negative Online Reviews

Negative reviews are causing nightmares to businesses that have an online presence. Research done by BrightLocal indicated that over 70 percent of respondents trusted online reviews and treated them as personal recommendations, and over 50 percent stated that they would more likely make a purchase after reading a positive online review.

Hence, a negative review from a genuinely affected customer or one that is just out to defame you and your business can certainly have a negative impact on your reputation. Rather than raise your arms up in frustration or resort to sleeping tablets, you should use these tips to negate the impact of negative online reviews.

The first tip is to try to prevent negative reviews and comments from being posted in the first place. You must encourage all your customers to contact you first and must extend all possible help to resolve the issue before the matter escalates into a negative online review. You should keep your customers engaged as you try to solve any issues and can also resort to offering refunds and special discounts or deals to turn an unfavorable situation from turning ugly.

In case your customer does not listen to your pleas and posts negative comments, then the next step would be to offer your point of view on the internet. Several websites such as Angie’s List and Yelp will allow you to post your responses to any negative issues. If you have offered any special discount or refund or taken any other step to resolve the issue then you should certainly post it online. If possible, you should also convince the customer to post an extension to the negative review stating that the complaint has been resolved to his or her satisfaction once it is actually done so.

At the same time, it is also a good idea to garner positive comments and reviews to offset the harmful effects of negative reviews. If your positive reviews outnumber negative ones by a higher margin then viewers might not pay heed to the negative ones. You must get proactive in contacting your customers by email after every successful sale and encourage them to post a positive comment if they are satisfied. You must follow up with customers that have failed to reply to your earlier email to ensure that most customers end up posting positive reviews.

If all your efforts fail, you could consider taking the legal route, which will anyway result in collateral damage to your reputation. The unwanted publicity that you will receive upon going to court could be splashed on online blogs and forums, and could encourage other dissatisfied or disgruntled customers to post their own negative comments. Other customers may feel that you may drag them to court in case they react by posting negative reviews about you or your business. The legal route should be avoided as much as possible.

Negative comments can truly throw cold water on all your efforts to build a positive brand image. However, these above tips should help you negate the impact of such comments and help retain a positive impression on customers and search engines alike.

Why Choose Anuva?

Anuva is a leading Digital Marketing Company providing results-driven Internet Marketing Services including Local SEO Services, Online Reputation Management Services, WordPress SEO, Ecommerce SEO, Professional SEO Services, SEO Consulting Services, SEO Audit Services, etc. to clients worldwide. Looking for Google Ads Services OR Facebook Ads Agency? We are a highly experienced PPC Management Company specialized in eCommerce PPC Management. Please check our Client Testimonials and SEO Rankings for you to see the outstanding results we have achieved. Contact us to generate a Huge ROI on your invested dollars from our strongest Online Marketing Services.

We Are Qualified
SEO Ranking
activedemand.com
digital marketing automation platform alberta 1
marketing automation softwares alberta 1
marketing automation webcasting 2
marketing automation webcasts alberta 1
online agency marketing automation platform 4
google.com Ranking As Of 13-Jul-2021
ares.net
ares p2p file sharing program 1
p2p file sharing platform ares 1
ares p2p network 1
revolutionary p2p file sharing system 1
official ares download 2
google.com Ranking As Of 13-Jul-2021
biyanitechnologies.com
ace digital language lab 1
ace digital language laboratory 1
ace digital language labs 1
ace digital languages lab 1
ace digital language laboratories 1
google.co.in Ranking As Of 13-Jul-2021
csrhub.com
buy csr tools 1
search sustainability ratings 1
social responsibility and sustainability ratings 1
social responsibility ratings 4
csr data 1
google.com Ranking As Of 13-Jul-2021
emenu-international.com
emenu international 1
international e-menu 1
international interactive emenu 1
interactive emenu 2
emenu solutions 2
google.com Ranking As Of 13-Jul-2021
eremex.com
download topor pcb 1
topor competitive advantages 1
topological router for pcb 2
pcb design time reduction 2
topological router for printed circuit boards 3
google.com Ranking As Of 13-Jul-2021
greenviewdata.com
premium antispam service ann arbor 5
secure hosted email services ann arbor 5
cloud email services ann arbor 10
secure email hosting services ann arbor 8
hosted email services ann arbor 10
google.com Ranking As Of 13-Jul-2021
lumeta.com
real-time breach detection somerset 1
somerset real-time breach detection 1
real-time breach detection in somerset nj 5
real-time breach detection in somerset 2
real-time breach detection somerset nj 2
google.com Ranking As Of 13-Jul-2021
mirekusoft.com
buy install monitor software 1
buy install monitor softwares 1
buy program installation monitor 3
buy program installation monitor tool 3
software installation monitor tool 7
google.com Ranking As Of 13-Jul-2021
promero.com
oracle predictive dialer call center solution 1
oracle preview dialing software 1
predictive dialer software oracle 1
oracle call center software service 6
oracle call center software services 4
google.com Ranking As Of 13-Jul-2021
prowagersystems.com
bingo software for website 1
custom html5 poker software 1
bitcoin poker software for websites 3
bitcoin poker software for web 7
html5 poker software 5
google.com Ranking As Of 13-Jul-2021
railcarrx.com
railcar repair management software 1
railcar repair management softwares 1
railcar repair management 1
railcar service software 1
railcar software 4
google.com Ranking As Of 13-Jul-2021
remiware.co
crystal ssrs reports scheduling tool 1
schedule crystal ssrs report 1
schedule crystal ssrs reports 1
ssrs report scheduler software 1
ssrs crystal reports scheduler tool 1
google.com Ranking As Of 13-Jul-2021
Testimonial
You have all done a wonderful job making both of my websites look more modern and professional. I would also like to say how excellent your customer support has been. Any and all concerns I had were addresses immediately with no questions asked....
- Beau Mason
We are more than satisfied with Anuva's Search Engine Optimization services. They have developed and upgraded our website and promoted the business very efficiently. Kudos! Keep it up! We have emerged as a reputed large scale organization and...
- Richard, Seattle
Why Us?
  • 70% + Cost Savings
  • IP Protection & Confidentiality
  • Expert Team with Global Delivery Experience
  • Business and Domain Expertise
  • Maintain your Competetive Edge

Call Me Back

    Success! Thanks for Your Request.
    Error! Please Try Again.