People go on the net for various reasons, however, the most important being information and transactions. And turning the intention of the searcher into action is what makes all the difference in the online retail business. But to achieve this goal you need to have a responsive and user friendly website. Shoppers appreciate websites that are extremely responsive and easy to navigate.
Google today announced the introduction of its most sought after feature ‘Search as You Type’. This feature is a standalone feature and extremely easy to implement and drives the conversion rates of business website northwards. US based AdWords advertisers will be glad to know that this feature will be free for them for up to 25 million searches per year and once this limit is exceeded they would be charged licensing fees, which by the way is pretty affordable.
The underlying technology behind this feature is the predictive suggestion feature. If a searcher is on a merchant website and wants some information from the site then she need not navigate the whole site to get that information on a product or service. All she has to do is begin typing in the search box and the suggestions and pictures will begin to appear as the first few alphabets are typed. This increases the efficiency of the website and gives the searcher a pleasant experience. The moment the searcher spots the product she is looking for, she need not type the whole word, all she has to do is click the picture or the suggestion and she will be directed to that content. This easy and fast system surely increases the conversion rate.
This ‘Search as You Type’ will be a shot in the arm for online retail business. It is in confirmation with Google’s policy to empower business through the introduction of technology and directing traffic to merchant website. The present pilot project will be further expanded to include more and more online retailers.
In case you too want to participate in the pilot project fill this form or visit http://www.google.com/commercesearch/sayt