Google has launched an essential time-and-effort saving feature for AdWords users with Keyword Bulk uploads. This much-needed feature will allow users to add, edit, delete,
Last month amidst much fanfare Google announced Enhanced Campaigns to help marketers. Simplification and scalability of customer reach in a multi-screen world was the main
Whether you like it or not enhanced campaigns are going to have an impact on your ability to segment, structure, and optimize your campaigns. The
Just a few weeks back a brand new tool Brand Lift surveys in AdWords was introduced to help advertisers’ measure brand impact of their display
Google rolled out the new Enhanced Campaign AdWords and as expected it met with a mixed response. There were some that totally castigated it while
Whenever an organization creates an advertisement it does with a prospect in mind and releases it to media, which in turn runs it so long
