Enhanced Campaign AdWords Features: Sitelink and Call Ad Extensions
Google rolled out the new Enhanced Campaign AdWords and as expected it met with a mixed response. There were some that totally castigated it while
March 6, 2013
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Google: Your Biggest PPC Prospect
Whenever an organization creates an advertisement it does with a prospect in mind and releases it to media, which in turn runs it so long
March 5, 2013
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Generating Quality Traffic with Display Advertising
Display advertising had earned a bad name amongst many internet marketers. The reasons were many and one of them was that marketers only tested contextual
March 1, 2013
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AdWords offers New Bidding Tools along with Mobile Bid Adjustments
Google AdWords is now packed with several new bidding tools that can be adjusted to factor in the time of day, location, and the type
February 21, 2013
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AdWords Enhanced Campaigns – To Upgrade or Wait?
Google has announced huge changes with its AdWords Enhanced Campaigns. However, these changes may not be suitable for all marketers and you need to study
February 19, 2013
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Improve your PLA Campaign with Google AdWords Labels
Your PLA or Product Listing Ad should use AdWords labels to help segment your data. There are several benefits of using Google AdWords labels to
February 18, 2013
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