Consumers generally don’t make purchases in an instant. They search across channels, use different keywords and then make a purchase. At times for big ticket
After the launch of Product Listing Ads by Google last year marketers faced quite a few problems. As with other Google launches PLAs had a
Google has made tracking and optimizing complete sales cycles a lot easier with its latest offering, the AdWords Conversion Import. This feature allows advertisers to
Moz conducted an analysis to study Google’s SERPs across different industries and search volume. The study used their Ranking Factors study data of 2013 to
Google Maps will now feature local ads that will be visible for users that engage in a Maps search. This feature will allow local businesses
While our earlier blog had provided important tips on landing page tests that could improve your campaign, here are a few not-so-obvious tests that will
